ABOUT ME
- Visionary marketing leader with 15 years of experience driving transformative growth across four startups in global B2B and B2C markets, spanning biotech, health & wellness, fashion, and education.
- Strategically leveraged digital marketing and data analytics to enhance efficiency, achieving a 30% increase in marketing performance.
- Successfully grew the customer base from 500 to 1,500 in just one year, leading to a 17% revenue boost within four months.
- Dynamic team leader with experience managing cross-functional teams of up to 20 members and collaborating with 1,500+ clients and stakeholders worldwide.
- A proactive self-learner, critical thinker, and data-driven decision-maker with a proven ability to turn insights into impactful strategies.
My Portfolio Examples.
Cojourney Inc. – Philadelphia, PA – Biotech
Overview of the project (B2B): Spearheaded all marketing initiatives, including digital campaigns, social media management, content creation, and trade show execution, enhancing brand awareness and consistent lead generation.
Project tactics
- Managed multi-channel campaigns, including website, SEO, email, and social media ads.
- Built and implemented social media strategy (Focused on Linkedin)
- Planned and executed Cojourney’s presence at trade shows, conferences, and industry events.
- Designed and delivered professional marketing materials, including banners, backdrops, brochures, and promotional items, ensuring cohesive and impactful branding across all channels.
- Collaborated with scientific leads and Business Development teams to design and implement pre-clinical and early-phase manufacturing strategies, effectively positioning Cojourney in the cell and gene therapy space..
- Oversaw logistics for bioproducts and samples at the Pennsylvania site, streamlining handling and fulfillment processes to support operational efficiency.
Results:
- Boosted social media followers by 25% within six months through strategic content creation, engaging graphic design, video production, and targeted digital advertising.
- Successfully securing 3–5 high-quality leads per event through innovative booth design and interactive attendee engagement.
- Successfully established a streamlined shipment process, reducing company costs by 20%.
FG Care (Fine Japan Brand) – Garden Grove, CA – Health & Wellness
Overview of the project (B2C): Oversaw and executed all marketing strategies for FG Care brands while building, training, and leading a 7-member team (social media, content marketing, UI/UX web design, graphic design, e-commerce) to develop and implement short-, mid-, and long-term strategies as well as annual brand planning.
Project tactics
- Managed the marketing campaign budget of $500k/month, established goals, and objectives for all marketing activities, and responsible for profit and loss.
- Built and implemented social media strategy to enhance FG Care’s brands (Focused on Facebook)
- Developed, executed, and optimized email marketing, ads, event planning and PR strategies.
- Established the customer relationship management (CRM) system, customers loyalty program, personalized emails, and SMS.
- Collaborated with in-house sales and R&D teams to plan and produce groundbreaking content through video production.
- Led monthly marketing campaigns to support the sales team in clearing product inventories and driving higher levels of traffic to the website, call center, SMS, and social media platforms.
Results:
- Brought an impressive 80-85% open rate and a remarkable 30%-35% conversion rate, delivered substantial revenue, averaging $50,000 per email campaign.
- Successfully developed digital advertising campaigns, including Search Engine Marketing (SEM) and Pay-Per-Click (PPC), resulting in a revenue increase exceeding expectations by 17%.
- Increase the retention and reduce the churn rate to 7% in Q1 2023 versus Q1 2022.
Clear Labs – San Carlos, CA – Biotech
Overview of the project (B2B): Oversaw all aspects of digital marketing (social media channels, website content, SEO, and press releases) to effectively promote corporate and product branding priorities.
Project tactics
- 2-3 posts per week on social media channels (Twitter, LinkedIn, and Facebook) by providing valuable content such as industry news, infographics, press release, events, and HR news.
- Analyzed the audience’s portfolio on social media channels.
- Built Editorial Calendar for suitable content on each social media channel based on the audience’s portfolio analysis.
- Monthly reports on social media channels KPIs such as engagement rate, number of followers, number of clicks and shares, and impressions rate.
- Proceeded A/B testing on the content and timeframe posting to improve the impressions organically.
- Add and created suitable content on the website that includes keywords for SEO.
- Proceeded market research and worked on google analytics for the website SEO recommendation.
Results:
- Increased the number of followers on social media by 25% and the engagement rate by 23% over the first six months.
- Successfully contributed to Clear Labs’ rebranding campaign across the website and social media channels.
- Increased the website health for SEO by up to 92%.
Fashion Community Week – San Francisco, CA – Fashion and Retail
Overview of the project (B2C): Managed all aspects of digital marketing, focusing on CRM, social media, paid media ads, website content, and online and offline fashion shows. The goal is to create a retail platform to connect fashion designers, models, and audiences through fashion shows.
Project tactics
- Researched all fashion designers worldwide and pitched them to show their collection on Fashion Community Week (both virtual and on-stage events)
- Guided the team on social media content based on each upcoming fashion show and customer portfolio.
- Managed event email newsletters via MailChimp, and analyzed attendant database for email open rate, conversion rate, bounce rate, and account management.
- Developed boost posts (paid social media ads) through Facebook and LinkedIn to promote the events to potential audiences locally and to generate leads.
- Set up and managed the attendee list on Eventbrite.
- Weekly report on email campaigns, attendees and designers communications, and website content management.
- Organized venues or platform hosts for each show in person or virtually and worked with photographers, models, and designers for preparation and event activities timeline.
Results:
- Increased the number of attendees at each show by 10% through paid social media and email automation.
- Increased the number of followers on Instagram and Facebook by 3-5% after each fashion show.
- Helped to build brand awareness in the local Bay Area, especially in San Francisco.
- Effectively Client Relationship Management helped the company understand each audience’s purchase history and attendance at each fashion show. The company can utilize this info to personalize email newsletters and target them for each fashion show.
Vietnamese Language Garden – Ho Chi Minh City – Education & Tourism
Overview of the project (B2C & B2B): Led 15 team members for all sales and go-to-market (GTM) strategies to promote the new teaching services and to gain a competitive advantage.
Project tactics:
- Defined the market, customer segmentation, distribution model, service messaging and positioning (the unique selling point), and service price.
- Analyzed the local market, including competitors, availability, pricing, and services offered.
- Set up and oversaw website CMS, CRM system (Odoo 11), blogs, YouTube, PR activities, and social media platforms: Facebook and Instagram.
- Developed and implemented comprehensive digital marketing programs across all digital channels, including web SEO, email automation, e-flyers, posters, standees, and display advertising campaigns via Google & Facebook, in line with brand plans and business priorities.
- Enhanced brand awareness by utilizing partnerships with International organizations, numerous international companies, business associations, and universities.
Results:
- Increase 30% of client leads in 2016-2019.
- Pushed the website health up to 96%, and the website ranked on the first page in Google Search Engine for the first five years of business establishment (2007-2011).
- Successfully built brand awareness through digital and traditional marketing that led Vietnamese Language Garden (VLG) to become one of the top 3 language schools in Ho Chi Minh city since 2012.
- Organically attracted significant numbers of magazines and reporters to write about the company services and stories and interview the CEO.
Are you interested in working with me?
Email: ntthao@usfca.edu
Phone: +1 510 717 7867
I am in San Francisco, but I am open to relocating whenever the job requires me.
Thao Nguyen's Marketing Portfolio 