Cojourney Inc. – Cell & Gene Therapy CDMO (B2B)

Overview of the project (B2B): Spearheaded commercial go-to-market (GTM) launch initiatives, scientific content strategy, and multi-channel ABM programs across specialized cell and gene therapy manufacturing service lines (plasmids, mRNA, sgRNA, and rAAV technologies).

Commercial Strategy & Execution:

• Partnered cross-functionally with Scientific SMEs, R&D, and commercial sales to build clinical battlecards, technical capability decks, and scientific white papers translating intricate bioprocessing capabilities into clear value propositions.
• Designed and executed full-funnel GTM campaigns for a new sgRNA service platform utilizing programmatic display, LinkedIn ABM ads, technical landing pages, and automated Salesforce CRM nurture tracks.
• Built and launched the company’s enterprise WordPress CMS platform from scratch, integrating Google Analytics 4 (GA4) attribution and technical on-page SEO.
• Directed end-to-end commercial event strategy, booth messaging, and executive lead capture across 30+ national and international scientific congresses (US and EU).
• Deployed custom generative AI workflows (Claude/ChatGPT) to optimize digital brand assets for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Oversaw logistics for bioproducts and samples at the Pennsylvania site, streamlining handling and fulfillment processes to support operational efficiency.

Results:

• +30% Pipeline Growth: Expanded total qualified enterprise pipeline across viral vector, plasmid, and mRNA portfolios.
• 10–15 Enterprise Accounts/Event: Consistently captured high-intent biopharma decision-makers across 30+ major industry conferences.
• +35% Web Inquiries: Drove a 35% lift in web discovery and a 30% increase in inbound technical requests through SEO and platform architecture overhaul.
• 20% Cost Reduction: Streamlined sample fulfillment and biological shipping logistics in coordination with global partners (Lonza, Azenta).

FG Care (Fine Japan Brand) -Health & Clinical Wellness Brands (B2C & Direct-to-Consumer)

Overview of the project (B2C): Directed commercial marketing strategy, customer acquisition, and CRM lifecycle operations across consumer health, clinical wellness, and digital platform brands, managing a 7-person cross-functional team with full P&L accountability.

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Commercial Strategy & Execution:

• Managed a $500K monthly multi-channel marketing budget across paid acquisition (SEM/PPC), organic search, and creative brand partnerships.
• Built full-funnel retention architectures in the CRM, deploying automated email and SMS workflows triggered by customer engagement milestones.
• Led creative and video production teams to develop narrative-driven product education campaigns that accelerated inventory clearance and elevated brand equity.

Results:

• +17% Revenue Beat: Outperformed quarterly revenue targets by 17% through continuous paid search and media optimization.
• 80–85% Open Rates / $50K Per Campaign: Produced industry-leading engagement across automated lifecycle workflows, averaging $50,000 in direct revenue per major broadcast.
• Reduced Churn to 7%: Lowered customer churn from double digits down to 7% year-over-year through automated retention programs.

Clear Labs – Automated NGS Diagnostic Platforms (B2B Medical Device / Biotech)

Overview of the project (B2B): Owned digital demand generation and commercial marketing strategy for an automated Next-Generation Sequencing (NGS) platform serving clinical diagnostics, infectious disease surveillance, and enterprise food safety laboratories.

Commercial Strategy & Execution:

• Planned and launched integrated digital demand programs, technical webinars, and product campaigns targeting clinical laboratory directors, diagnostic specialists, and life science procurement leads.
• Partnered directly with Legal, Quality, and Regulatory Affairs to substantiate diagnostic performance claims and ensure all customer-facing collateral adhered strictly to FDA regulatory guidelines.
• Contributed to Clear Labs’ corporate rebranding initiative, restructuring website user journeys, gating technical application notes, and executing targeted search engine strategies.
• Coordinated with external creative agencies and internal R&D/Commercial teams to establish standardized operating procedures (SOPs) for rapid campaign delivery.

Results:

• +25% Audience Expansion: Grew the qualified life science digital audience footprint by 25% with a 23% lift in cross-channel engagement.
• FDA Compliance: Secured 100% regulatory alignment across all commercial launch collateral, digital assets, and event promotions.
• 92% Site Health: Elevated organic search discovery and domain authority across competitive clinical diagnostic search terms.

Fashion Community Week – International Fashion & Showcase Platform (B2C)

Overview of the project (B2C): Directed digital acquisition, paid media, and omnichannel event marketing for international showcase events connecting global designers with Bay Area audiences across virtual and in-person experiences.

Commercial Strategy & Execution:

• Designed targeted audience acquisition funnels using paid social media (LinkedIn, Facebook) and Mailchimp lifecycle automation.
• GPartnered cross-functionally with media sponsors, venue operators, and creative talent to orchestrate seamless executive event operations and live broadcasts..

Results:

• +10% Paid Attendance Growth: Consistently scaled ticket sales and delegate registrations cycle-over-cycle.
• Cost-Per-Acquisition Optimization: Refined target personas to reduce customer acquisition costs across seasonal campaigns.

Vietnamese Language Garden – Enterprise Corporate Training & Language Academy (B2B & B2C)

Overview of the project (B2C & B2B): Founded, capitalized, and scaled a premier language and cultural training academy from inception to over 1,500 executive and institutional clients across Southeast Asia with full P&L and operational accountability.

Commercial Strategy & Execution:

• Established corporate B2B sales pipelines targeting multinational corporations, foreign embassies, consular offices, and global NGOs.
• Designed service positioning, service pricing tiers, and unified enterprise billing frameworks.
• Managed company daily operations, relationships with 1,500+ clients (in EU, North America, and Asia markets), and trained more than 70+ employees over 14 years, with a peak employment of 25.

Results:

• 1,500+ Enterprise & Executive Clients: Built sustained commercial profitability with high contract retention rates.
• +30% Inbound Lead Growth: Established inbound digital acquisition engines across Google Ads, organic search, and targeted local outreach.
• Top 3 Market Positioning: Ranked among the top three specialized institutions in Ho Chi Minh City within five years of launch.